About

Michel et Jevto

Michel & Jevto

MICHEL & JEVTO is a micro-multinational specialized in brand positioning and strategy, qualitative market studies and marketing plans. That’s all we do, and we’ve been doing it for the past 15 years.

Failwatching came to us naturally from our many years of identifying and analyzing the failures of brands, companies and products; we have developed a definite flair for knowing what works and what doesn’t across a wide range of sectors.

This means that we can steer our clients around pitfalls, tell them what has already been tried in their field and failed, and often point their company down  the road to success.

Thanks to Failwatching, we’re better equipped to show you how to get ahead and above all, help you see clear along the way.

Michel Nadeau | Field strategy

Hailing from the legendary village of Sainte-Rose-de-Watford, Michel brings his quiet strength and expertise to brand strategy and brand architecture. 

Jevto Dedijer | Vision strategy

A very tall, talkative Franco-Canadian with Swedish & Croatian roots, Jevto has over 20 years of experience in brand strategy and positioning.