Chip Wilson, the man behind the brand, was forced to step down as chairman of the board after he made inappropriate remarks on Bloomberg TV. Customers had been criticizing the...
On January 16, 2013, Lance Armstrong sat down opposite Oprah Winfrey and frankly admitted to having taken drugs before almost every race. The ensuing shockwave hit the world of sports...
In 2013, Discovery Channel's leading series, Shark Week, purported to document the existence of the Megalodon. While scientists don't question the fact that this great shark once existed, they all...
Released in the US on November 18, 2012, Wii U was pegged as the next revolution from Nintendo Entertainment System ─ a new console whose touchscreen gamepad would take the...
One year after its introduction in the US, Anheuser-Busch InBev launched 'Bud Light Platinum' in Canada, a light beer weighing in at 6% alcohol per volume. Eye-catching packaging, a sparkling blue...
Chromebook 11, a sleek lightweight laptop starting at $279, promised to be a big seller at Amazon and Best Buy but 2013 holiday sales never took off. The Failure : Launched in the...
In 2013, TSN lost exclusive broadcasting rights for Canadiens hockey games. A new agreement gave TVA Sport the rights to 22 of the team's regular season games, all of the...
In 2013, we probably witnessed the last gasp from this former Canadian giant as it attempted to revive its brand: the BlackBerry Q10 (and its Z10 touchscreen counterpart). The Failure : In recent...
It started with a really cool ad depicting a futuristic sci-fi show where people communicate over their watches. You want it: a smart watch. You just know it's cool before...
In trying to clarify its identity across all its platforms, Radio-Canada only made things worse. The Failure : It forgot to what extent its name went beyond the word 'radio'. And we can't help...
FLOWTAB This startup developed an app that lets you order and pay for drinks in crowded bars. It folded in 2013, but went out with a bang by posting the post...
TARGET CANADA Since it opened 124 stores in March 2013, sales have not met goals and the brand is up against the perception that its prices are higher than those of...
