Murano Crosscabriolet: Driven Off the Road
Nissan is known for its bold, often groundbreaking new product niches. Its Leaf electric car or Juke compact SUV are two good examples of the manufacturer’s ability to go off the beaten path. The Nissan Murano was a pioneer in its category.
The Failure :
Introduced in 2011, its CrossCabriolet sister car was a mutation designed to offer the road handling of a Cabrio with the comfort of an SUV. But not all marriages work out, and the CrossCabriolet didn’t work for very many drivers.
With fewer than 5,800 units sold in 3 years, it was widely criticized for its weird design – said to look like a bathtub on wheels! And if that wasn’t enough, a Fortune survey named it The Most Disliked car of 2011. So to make way for the new generation of Muranos, Nissan junked the CrossCabriolet in 2014 along with the Nissan Cube, which we could have easily included on our list as well…
The Moral :
This is a perfect example of a “bad marriage”: combining a lot of features people like doesn’t necessarily add up to a product people want. On top of that, the cabriolet version didn’t justify the extra $13,000 US. So it will follow in the tracks of the Pontiac Aztek, Chrysler TC and Cadillac Cimarron.
Image Source : Nissan USA