Blog

A compilation and analysis of product and brand failures from around the World.

Recent articles

Honourable Mention 2017

MEC With 21 retail stores Canada-wide and millions of members, this sports equipment co-op has successfully developed its brand image, expanded its product offer and built its customer base. The company's...

Juicero squeezed out!

Hoping to tap into the success of fresh-squeezed juice industry leaders Nespresso and SodaStream, Juicero promised a revolutionary extraction system, paired with a subscription service for the fruit pouches that...

Phoenix: Uh-Oh, Canada!

By centralizing payroll operations for all 300,000 government employees in Miramichi, New Brunswick, the new federal payroll system, Phoenix, promised savings to the tune of exactly $688,223,489.00. The project initially...

Jeux olympiques

On Our Radar 2016

Arrivée en 2008 comme une bouffée d’air frais dans l’industrie du thé, David’s tea a connu une croissance fulgurante avec ses multiples saveurs et ses points de vente dynamiques. ...