The Best Product & Brand Failures in the World is a stimulating, entertaining and thought-provoking talk presented jointly by Jevto Dedijer and Michel Nadeau, two experts in brand strategy and… in business failures.
Stiff competition? Fast-changing markets? Failures often stem from factors inside the company: poor positioning, lack of vision, improvisation or faulty strategy.
Close to home or halfway around the world, classic cases or recent reports, all failures have lessons to teach us, lessons that are better not learned the hard way. Here’s your chance to look on the bright side of failure.
Learn from other people’s mistakes.
Length of the conference: 60-90 min.